/* Doelgroepen: het blok "Who it's for" op de homepage (.wie) en de pagina per
   doelgroep (.dg). Kleuren uit de markttint van newhome.css (--gold, --ink,
   --muted, --line, --ground, --tint), zodat elke markt zijn eigen kleur houdt. */

/* ---------- Het blok op de homepage ---------- */
.hbstory .wie{background:var(--ground);position:relative}
.hbstory .wiehead{max-width:760px;margin:0 auto;text-align:center}
.hbstory .wie h2{font-size:clamp(1.8rem,1.4rem + 1.5vw,2.6rem);margin-top:12px}
.hbstory .wie h2 span{color:var(--gold);display:block}
.hbstory .wieprod{margin:18px auto 0;max-width:62ch;color:var(--muted);font-size:1.04rem;line-height:1.6}
.hbstory .wiegrid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:22px;margin-top:44px}
.hbstory .wiegrid.n2{grid-template-columns:repeat(2,minmax(0,1fr));max-width:900px;margin-inline:auto}
.hbstory .wiegrid.n1{grid-template-columns:minmax(0,560px);justify-content:center}
.hbstory .wiekaart{position:relative;display:flex;flex-direction:column;background:#fff;border:1px solid var(--line);
  border-radius:18px;padding:26px 24px 22px;box-shadow:0 18px 40px -30px rgba(20,14,8,.35);overflow:hidden;
  transition:transform .25s,box-shadow .25s}
.hbstory .wiekaart::before{content:"";position:absolute;left:0;right:0;top:0;height:4px;background:var(--gold)}
.hbstory .wiekaart:first-child::before{height:6px}
.hbstory .wiekaart:hover{transform:translateY(-3px);box-shadow:0 26px 50px -30px rgba(20,14,8,.45)}
.hbstory .wietop{display:flex;align-items:center;justify-content:space-between}
.hbstory .wieico{width:46px;height:46px;border-radius:12px;display:grid;place-items:center;
  background:var(--tint);color:var(--gold)}
.hbstory .wieico .dgicoon{width:24px;height:24px}
.hbstory .wienr{font-size:.78rem;font-weight:700;letter-spacing:.14em;color:var(--line)}
.hbstory .wiekaart h3{font-size:1.28rem;font-weight:700;letter-spacing:-.015em;margin:18px 0 0;line-height:1.2}
.hbstory .wiemaat{display:inline-block;margin-top:10px;font-size:.78rem;font-weight:600;color:var(--gold);
  background:var(--tint);border-radius:8px;padding:6px 10px;line-height:1.4}
.hbstory .wiedl{margin:16px 0 0;display:flex;flex-direction:column;gap:12px}
.hbstory .wiedl div{margin:0}
.hbstory .wiedl dt{font-size:.68rem;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--muted)}
.hbstory .wiedl dd{margin:3px 0 0;font-size:.92rem;line-height:1.5;color:var(--muted)}
.hbstory .wiedl .wiewin dd{color:var(--ink);font-weight:500}
.hbstory .wieklant{margin-top:16px;padding-top:14px;border-top:1px dashed var(--line);font-size:.84rem;line-height:1.5;color:var(--ink)}
.hbstory .wieklant span{display:block;font-size:.68rem;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--muted);margin-bottom:3px}
.hbstory .wielink{margin-top:auto;padding-top:18px;display:inline-flex;align-items:center;gap:8px;font-weight:600;
  font-size:.92rem;color:var(--gold)}
.hbstory .wielink .wiepijl{width:18px;height:18px;transition:transform .2s}
.hbstory .wielink:hover .wiepijl{transform:translateX(4px)}
.hbstory .wieniet{display:flex;align-items:center;justify-content:center;gap:10px;margin:34px auto 0;
  max-width:760px;text-align:center;color:var(--muted);font-size:.92rem}
.hbstory .wieniet .wiex{width:18px;height:18px;flex:none;color:var(--gold)}
@media (max-width:980px){.hbstory .wiegrid,.hbstory .wiegrid.n2{grid-template-columns:minmax(0,1fr);max-width:560px;margin-inline:auto}}

/* Het regeltje boven de kop in de hero: voor wie. */
.hbstory .hero .voorwie{margin:0 0 12px;font-size:.78rem;font-weight:700;letter-spacing:.16em;text-transform:uppercase;
  color:var(--gold-bright,var(--gold));max-width:46ch;line-height:1.5}

/* ---------- De pagina per doelgroep (v3, 27 sep 2026) ----------
   In de lijn van de homepage: licht papier, koppen links in een kleur, tekst met een lijn erboven,
   de plek en de gids in de hand als beeld, merkkleur alleen op knoppen en in de afsluiter. */
.hbstory .dg{--p:#f3efe7;--w:#faf8f3;--r:#e2dccf;--i:#1d1a17;--g:#5c5850;--k:var(--merkdiep,var(--dg));color:var(--i);background:var(--w)}
.hbstory .dg .wrap{max-width:1120px;margin:0 auto;padding:0 26px}
.hbstory .dg h1,.hbstory .dg h2,.hbstory .dg h3{color:var(--i);text-wrap:balance;letter-spacing:-.025em;overflow-wrap:break-word;hyphens:auto}
.hbstory .dg h1{font-size:clamp(2.3rem,1.4rem + 3vw,3.9rem);line-height:1.02;font-weight:600;letter-spacing:-.04em;margin:14px 0 0}
.hbstory .dg h2{font-size:clamp(1.7rem,1.2rem + 1.6vw,2.6rem);line-height:1.08;font-weight:600;margin:0}
.hbstory .dg h3{font-size:1rem;font-weight:600;letter-spacing:-.005em;margin:0}
.hbstory .dg section{padding:clamp(56px,7vw,96px) 0}
.hbstory .dgtwee{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,7fr);gap:clamp(24px,5vw,72px);align-items:start}
/* hero */
.hbstory .dghero{background:var(--p);padding:clamp(40px,5vw,72px) 0 clamp(48px,6vw,80px)}
.hbstory .dggrid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(28px,4vw,56px);align-items:center}
.hbstory .dgvoor{display:flex;flex-wrap:wrap;gap:6px 14px;margin:0;font-size:.9rem;color:var(--g)}
.hbstory .dgvoor a{color:var(--i);font-weight:600;text-decoration:none;border-bottom:1px solid var(--r)}
.hbstory .dgvoor a:hover{border-color:currentColor}
.hbstory .dglead{margin:20px 0 0;font-size:clamp(1.05rem,1rem + .3vw,1.22rem);line-height:1.5;color:var(--i);max-width:34em}
.hbstory .dgprod{margin:14px 0 0;font-size:.98rem;line-height:1.6;color:var(--g);max-width:38em}
.hbstory .dgknoppen{display:flex;flex-wrap:wrap;gap:12px;margin-top:28px}
.hbstory .dgknop{display:inline-flex;align-items:center;gap:10px;padding:14px 22px;border-radius:10px;font-weight:600;font-size:.95rem;
  text-decoration:none;background:var(--k);color:#fff;border:1px solid var(--k);transition:transform .2s,box-shadow .2s}
.hbstory .dgknop:hover{transform:translateY(-1px);box-shadow:0 10px 24px -14px var(--k)}
.hbstory .dgknop svg{width:17px;height:17px}
.hbstory .dgknop.o{background:transparent;color:var(--i);border-color:var(--r)}
.hbstory .dgknop.o:hover{border-color:var(--i);box-shadow:none}
.hbstory .dgbeeld{position:relative;aspect-ratio:9/10;max-height:620px;border-radius:14px;overflow:hidden;background:#2b2621 var(--foto) center/cover no-repeat}
.hbstory .dgbeeld::before{content:"";position:absolute;inset:0;background:linear-gradient(0deg,rgba(20,15,10,.28),rgba(20,15,10,0) 45%)}
.hbstory .dgbeeld img{position:absolute;right:-4%;bottom:0;height:94%;width:auto;max-width:none;filter:drop-shadow(0 30px 40px rgba(0,0,0,.35))}
/* voor wie */
.hbstory .dgwie{border-bottom:1px solid var(--r)}
.hbstory .dgmeta{margin:24px 0 0;display:grid}
.hbstory .dgmeta div{padding:14px 0;border-top:1px solid var(--r)}
.hbstory .dgmeta dt{font-size:.88rem;font-weight:600;color:var(--i)}
.hbstory .dgmeta dd{margin:4px 0 0;font-size:.98rem;line-height:1.55;color:var(--g)}
.hbstory .dgrijen{list-style:none;margin:14px 0 0;padding:0}
.hbstory .dgrijen li{padding:13px 0;border-top:1px solid var(--r);font-size:1.02rem;line-height:1.5;color:var(--i)}
.hbstory .dgrijen.dgzacht li{color:var(--g);font-size:.96rem}
.hbstory .dgniet-kop{margin-top:34px !important;color:var(--g) !important}
/* probleem en verandering */
.hbstory .dgvoorna{background:var(--p)}
.hbstory .dgvoorna .dgtwee{grid-template-columns:minmax(0,1fr) minmax(0,1fr)}
.hbstory .dgvn{padding-top:18px;border-top:2px solid var(--i)}
.hbstory .dgvn:last-child{border-top-color:var(--k)}
.hbstory .dgvn p{margin:12px 0 0;font-size:clamp(1.1rem,1rem + .45vw,1.35rem);line-height:1.45;color:var(--i)}
.hbstory .dgproduct{display:grid;grid-template-columns:minmax(0,1.35fr) minmax(0,1fr);gap:20px;margin-top:clamp(36px,5vw,60px)}
.hbstory .dgproduct figure{margin:0;display:grid;gap:10px;align-content:end}
.hbstory .dgproduct img{width:100%;height:auto;display:block}
.hbstory .dgproduct figcaption{font-size:.9rem;color:var(--g);padding-top:10px;border-top:1px solid var(--r)}
/* bewijs */
.hbstory .dgklanten{list-style:none;margin:6px 0 0;padding:0;display:flex;flex-wrap:wrap;gap:0}
.hbstory .dgklanten li{font-size:clamp(1.05rem,1rem + .35vw,1.3rem);font-weight:600;color:var(--i);padding:6px 18px 6px 0;margin:0 18px 8px 0;border-right:1px solid var(--r)}
.hbstory .dgklanten li:last-child{border-right:0}
.hbstory .dgcitaten{display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:clamp(20px,3vw,40px);margin-top:clamp(36px,5vw,56px)}
.hbstory .dgcitaat{margin:0;padding-top:18px;border-top:1px solid var(--i);display:grid;gap:14px;align-content:start}
.hbstory .dgcitaat blockquote{margin:0;font-size:1.05rem;line-height:1.55;color:var(--i)}
.hbstory .dgcitaat figcaption{display:grid;gap:2px;font-size:.88rem;color:var(--g)}
.hbstory .dgcitaat figcaption b{color:var(--i);font-weight:600}
/* werkwijze */
.hbstory .dgstappen{background:var(--p)}
.hbstory .dgstappen ol{list-style:none;margin:clamp(28px,4vw,44px) 0 0;padding:0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(18px,3vw,36px)}
.hbstory .dgstappen li{padding-top:16px;border-top:1px solid var(--i)}
.hbstory .dgstappen li b{display:block;font-size:2.2rem;font-weight:500;line-height:1;color:var(--i);margin-bottom:14px;font-variant-numeric:tabular-nums}
.hbstory .dgstappen li p{margin:8px 0 0;font-size:.97rem;line-height:1.55;color:var(--g)}
.hbstory .dgnoten{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(18px,3vw,48px);margin-top:clamp(32px,4vw,48px);padding-top:20px;border-top:1px solid var(--r)}
.hbstory .dgnoten p{margin:0;font-size:.96rem;line-height:1.6;color:var(--g);max-width:60ch}
.hbstory .dgnoten b{color:var(--i)}
/* afsluiter: het ene vlak in de merkkleur */
.hbstory .dgslot{background:var(--k);color:#fff}
.hbstory .dgslotgrid{display:grid;grid-template-columns:minmax(0,1.3fr) minmax(0,1fr);gap:clamp(24px,5vw,64px);align-items:end}
.hbstory .dgslot h2{color:#fff}
.hbstory .dgslot p{margin:14px 0 0;font-size:1.05rem;line-height:1.55;color:rgba(255,255,255,.88);max-width:40ch}
.hbstory .dgknop.w{background:#fff;color:var(--k);border-color:#fff}
.hbstory .dgknop.ow{background:transparent;color:#fff;border-color:rgba(255,255,255,.6)}
.hbstory .dgknop.ow:hover{border-color:#fff;box-shadow:none}
.hbstory .dgook p{margin:0 0 8px;font-size:.88rem;color:rgba(255,255,255,.8)}
.hbstory .dgook ul{list-style:none;margin:0;padding:0}
.hbstory .dgook li{border-top:1px solid rgba(255,255,255,.28)}
.hbstory .dgook a{display:block;padding:12px 0;color:#fff;font-weight:600;text-decoration:none}
.hbstory .dgook a:hover{text-decoration:underline;text-underline-offset:4px}
@media (max-width:860px){
  .hbstory .dggrid,.hbstory .dgtwee,.hbstory .dgvoorna .dgtwee,.hbstory .dgslotgrid,.hbstory .dgnoten,.hbstory .dgproduct{grid-template-columns:minmax(0,1fr)}
  .hbstory .dgbeeld{order:-1;aspect-ratio:4/3;max-height:none}
  .hbstory .dgbeeld img{height:98%;right:-2%}
  .hbstory .dgstappen ol{grid-template-columns:1fr}
}
@media (prefers-reduced-motion:reduce){.hbstory .dgknop{transition:none}}

/* === Who it's for, versie 2 (25 sep): rijen in plaats van sjabloonkaarten === */
.wie2 .wiehead{text-align:left;max-width:none;margin:0 0 clamp(28px,4vw,44px)}
.wie2 .wiehead h2{text-align:left;max-width:22ch;font-size:clamp(1.9rem,1.3rem + 2vw,2.9rem);line-height:1.08;letter-spacing:-.025em}
.wie2 .wiehead h2 span{display:inline}
.wie2 .wierijen{border-top:1px solid var(--line,#dfe3ea)}
.wie2 .wierij{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.4fr);gap:clamp(20px,4vw,64px);padding:clamp(26px,3.5vw,40px) 0;border-bottom:1px solid var(--line,#dfe3ea)}
.wie2 .wiewie h3{font-size:clamp(1.25rem,1.05rem + .7vw,1.6rem);line-height:1.2;letter-spacing:-.015em;margin:0 0 10px}
.wie2 .wiemaat{margin:0 0 18px;color:var(--muted,#5b6472);font-size:1rem;line-height:1.55;background:none;padding:0;border:0;font-weight:400;letter-spacing:0;text-transform:none}
.wie2 .wielink{display:inline-flex;align-items:center;gap:8px;font-weight:600;color:var(--gold,#333);text-decoration:none;border-bottom:1px solid currentColor;padding-bottom:2px}
.wie2 .wielink .wiepijl{width:16px;height:16px}
.wie2 .wiewat p{margin:0 0 12px;font-size:1.02rem;line-height:1.62;color:var(--ink,#1c2230);max-width:60ch}
.wie2 .wiewat p b{font-weight:700}
.wie2 .wiewat .wieklant{margin-top:16px;font-size:.92rem;color:var(--muted,#5b6472)}
.wie2 .wienoten{margin-top:clamp(24px,3vw,36px);display:grid;grid-template-columns:1fr 1fr;gap:clamp(16px,3vw,48px)}
.wie2 .wienoten p{margin:0;font-size:.95rem;line-height:1.6;color:var(--muted,#5b6472);max-width:60ch}
.wie2 .wienoten p b{color:var(--ink,#1c2230)}
@media (max-width:760px){
  .wie2 .wierij{grid-template-columns:1fr;gap:12px}
  .wie2 .wienoten{grid-template-columns:1fr}
}
.wie2 .wiewat .wieklant{border:0 !important;padding:0 !important}
.wie2 .wielink{width:auto !important;display:inline-flex !important;justify-content:flex-start !important;font-size:.95rem;line-height:1.4;max-width:100%}
.wie2 .wielink .wiepijl{flex:none}

/* 28 sep: binnenkant (liggend) en telefoonscherm (staand) op dezelfde hoogte, onderkant op een lijn */
.hbstory .dgproduct{grid-template-columns:minmax(0,1.9fr) minmax(0,1fr)}
.hbstory .dgproduct img{height:clamp(220px,27vw,390px);width:100%;object-fit:contain;object-position:left bottom}
.hbstory .dgproduct figure+figure img{object-position:center bottom}
@media (max-width:820px){.hbstory .dgproduct img{height:auto;max-height:420px}}