A CastleBooqi in the hand, with the digital guide on a phone

For castles, stately homes, palaces and estates with about 100,000 visitors a year or more, and for heritage organisations that run many sites.

Castle visitors who find every room, every story and the tea room.

A hybrid visitor guide for castles and estates. One CastleBooqi they pocket, one digital guide they open.

Request a branded sample Try the live guide

Free sample in your own branding · live in 2 to 3 weeks · nothing to download

Pages forCastles and estates open to visitors Heritage organisations that run many sites

Clients like

Blarney Castle

Who it's for

Built for castles and estates with more history than signs can hold.

Castles and estates open to visitors

Castles, stately homes, palaces and estates with ticketed visitors, gardens, a café and a shop, from about 100,000 visitors a year

CastleBooqi for castles and estates open to visitors

Who decides. General managers, estate managers, visitor experience managers, marketing managers, commercial directors

The problem. Visitors miss half the estate, need the story in many languages, and walk past the café and shop. The map is thrown away and has to be redone every season.

What changes. One estate guide in every language that visitors keep: the route, the story and the highlights in hand, and a QR for the café, shop, events and the next visit.

Clients like Blarney Castle, Kasteel de Haar, Kasteeltuinen Arcen.

Heritage organisations that run many sites

National and regional bodies that manage a portfolio of castles and historic houses

CastleBooqi for heritage organisations that run many sites

Who decides. Heads of visitor experience, heads of marketing, commercial directors, interpretation managers

The problem. Every site makes its own materials. You want one approach for all sites, in all languages, and more spend per visitor.

What changes. One format for all your sites, each with its own map and story, and one digital guide behind it.

Already have your own digital guide? Good. Most visitors never download anything for one visit. Your CastleBooqi is in their hand the moment they arrive, and its QR code can open your own guide or your site.

CastleBooqi is not a website builder. There is nothing to download: the guide opens in the browser.

Part 1 · The object

Three pillars, one object

What is inside a CastleBooqi

The CastleBooqi is two branded covers with a fold-out insert in between: your estate map, your vouchers and two QR codes into your own guide. Built for visitors who explore your castle on foot.

Visitor experience. Upselling. Visitor flow.

Your key to the castle

One castle guide, in every pocket.

Two branded covers with a fold-out guide in between. Visitors get it at the ticket office and carry it all day: your estate map, your highlights and the castle shop, the tea room, guided tours and events, in their hand.

It unfolds

A fold-out estate map, cover to cover.

It stretches open, then fans out cover to cover into your estate map. One object replaces the loose estate map, the vouchers and the stack of paper at the ticket office.

The map side

Your own castle and estate map, your highlights.

Twelve panels of estate map with your highlights marked, and a route that ties them together.

The legend

Every highlight, and a CastleBooqi that is theirs.

The legend lists every highlight and facility on the estate map. Below it sits Stay connected: the QR code that brings them back after they leave.

Pillar 2 · Local spending

Local spending, built into the guide.

The CastleBooqi promotes the castle shop, the tea room, guided tours and events. Vouchers and QR codes turn a visit into measurable extra spend.

The covers

Castle info and one lasting QR.

The front cover carries your castle's name. Under it: opening times, what is on today and the Stay connected QR that keeps working long after the visit.

Flip it over

Everything they need, during the visit.

Twenty-one panels of your castle: what to see, where to eat and what is on. Visitors stop asking at the ticket office, because it is already in their pocket.

Pillar 1 · Enhance visitor experience

Everything, in one place.

Estate map, highlights and what is on today, all in one. Visitors find their way on their own while your team answers fewer questions.

Pillar 3 · Visitor flow & partnership

Visitor flow, and local partners.

CastleBooqi spreads visitors over your castle and links you to heritage partners and local attractions, for more repeat visits. Tickets, memberships and reviews, all on the guide itself.

Then they scan

Bridging online and offline.

Two custom QR codes open BooqiConnect, your own digital guide, in the browser. No app, no download, in any language.

Visitor guide · Arrival

Everything for the visitor, on one screen.

Opening times, what is on today and the way around, opened with one scan and without a download.

Visitor guide · Finding the way

Your own map, in their hand.

The same map as in your CastleBooqi, but this one moves: drag it, zoom in, tap a point and see what is there.

Visitor guide · The audio tour

A reason to see one more thing.

A stamp for every part they visit, and a small reward when it's complete.

Visitor guide · Instant answers

An assistant, day and night.

Questions about your castle answered in the visitor's own language, without keeping anyone at the desk.

10% off in the castle shopTake a piece of the estate home

10% off a guided tourThe stories behind the walls

General information

Opens10:00Closes17:00Last entry16:15Tea room10-17

10% off in the tea roomA cup of tea with a view

Stay connected

Two covers, your identity

The front holds the castle information and the Stay connected QR; the back is Enjoy your visit with the visitor's own details. Fully in your house style.

A fold-out guide

An estate map with your highlights and vouchers that drive spend. One object replaces the loose estate map, the vouchers and the handouts.

Two QR codes, the full journey

Guide during the visit, Stay connected after it. We design and host the digital guide, in any language, nothing to download.

The CastleBooqi folded closed: pocket-size, with the guide tucked inside

Smarter and more sustainable

One hybrid guide replaces separate estate maps, vouchers, codes and handouts. FSC-certified, CO2-neutral through NatureOffice and 100% plastic-free packaging.

Far less paper to replace every season

A day with a CastleBooqi

At the ticket office

They get the CastleBooqi in their hand and keep it for the whole visit.
On the way round

The map shows the way, with your highlights marked.
Hand in the voucher

Show your CastleBooqi at the till in the castle shop, by the exit, and pay 10% less.
After the visit

The QR code keeps working: Stay connected, a review and the next visit.

Part 2 · The proof

Your reporting, live

68%of visitors scan their CastleBooqi

Scans per week

Estate map opened

74%

Offers viewed

61%

Reviews left

38%

Illustrative. Every castle gets its own live dashboard.

Why CastleBooqi

You see how visitors use it.

A hybrid visitor solution that joins your physical estate map and your digital guide in one object. A physical CastleBooqi in the visitor's hand, a live guide on their phone, and one QR code that brings them back.

Two of our castles order their CastleBooqi several times a year, in many languages.

And it is fully measurable. We report how many of your visitors scan their guide and what they open, so you see exactly what CastleBooqi delivers.

Book a demo

Part 3 · Make it yours

How it fits

Fits how you already work.

No app, no download: visitors scan and the guide opens.
Works alongside your ticketing, your website and your booking system.
We design and host it in your identity, in 5+ languages.
One object replaces the loose estate map, the vouchers and the handouts at the ticket office.

Built to trust

Trusted, hosted, sustainable.

Designed for castles like yours, in their own identity.
We design, host and keep it up to date for you.
A dedicated account manager, from first draft to go-live.
FSC-certified, CO2-neutral through NatureOffice, 100% plastic-free packaging.

How it works

From your content to live 2 to 3 weeks

You send what you already have: your estate map, your opening times, your photos and your house style.

1Send us what you have
Your logo, your colours, your highlights. We do not ask you to write anything new.
2We draw and design it
Our own cartographers draw the estate map. The CastleBooqi and the guide are designed together, so everything matches.
3You look it over
Two rounds of changes. Then we make, fold and deliver the physical guide, and the digital guide goes live at the same time.
4Live in 2 to 3 weeks
After that you keep the guide up to date yourself. The physical CastleBooqi never has to change for it.

Good to know

Frequently asked questions.

Who is CastleBooqi for?

Castles, stately homes, palaces and estates with ticketed visitors, gardens, a café and a shop, and heritage organisations that run many sites. It's usually chosen by the general manager, estate manager, visitor experience manager, marketing manager or commercial director.

How many visitors does a castle need for CastleBooqi?

It's built for castles and estates with about 100,000 visitors a year or more. Ruins without facilities and castles with only a few thousand visitors are not the right fit.

How does a hybrid visitor guide compare to a paper castle map?

A paper map is thrown away and has to be redone every season. Visitors keep the CastleBooqi, and its QR code opens a digital guide you update yourself, in every language, so the physical guide stays the same when the programme changes. No app needed.

Can a heritage organisation use it for all its sites?

Yes. One format for all your sites, each with its own map and story, and one digital platform behind it.

Do visitors need to install anything?

No. The QR code opens in the browser that is already on the phone. No app, no download, no account.

What if the programme changes?

You change the guide and it is live. The CastleBooqi in the visitor's pocket keeps working, because the QR points at the same place.

Who draws the estate map?

We do. Booqi has its own cartographers, so the estate map is drawn for your castle and the CastleBooqi matches the guide.

Does it work outside, in the gardens?

Yes. The map covers the castle and the grounds, and the guide works anywhere the phone has signal.

Which languages?

As many as your visitors speak. The visitor picks one and the whole guide switches.

What does it cost?

That depends on the fold, the size and the number of guides. Ask for a sample with your own castle on it and we'll price your case with it.

No app, no download
FSC certified paper
Own cartographers
In every language your visitors speak

Pricing

One package, priced to your castle.

Every castle is different, so your CastleBooqi is scoped to your size and your visitors. One clear package, no surprises.

The physical CastleBooqiTwo branded covers and a fold-out guide with your estate map.

Your guideNo app, no download. Two QR codes into a digital guide that is 100% yours.

5+ languages, castle assistantInteractive estate map, what is on, offers and instant answers.

Design, hosting & updatesDesigned in your identity, hosted and kept up to date by us.

Dedicated account managerGuiding you from first draft to go-live and beyond.

Live scan dashboardSee how many visitors scan and what they open.