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The hybrid visitor experience for castles

We think every visitor should see the whole estate and hear its story, in their own language. One CastleBooqi they keep, and BooqiConnect on their phone.

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Ravelsteyn, Hohenwald, Montcler, Lindenwaal, Torenhof, Valkenrode, Eskerveld, Bremhorst, Felsenegg and Ashcombe are example castles.

Who it's for

Built for castles and estates with a lot to see.

Castles and estates open to visitors

Castles, stately homes, palaces and estates with ticketed visitors, large and small, with gardens, a café or a shop

CastleBooqi for castles and estates open to visitors

We think every visitor should see the whole estate and hear its story, in their own language.

What changes. One CastleBooqi visitors keep, in their own language: the estate map and the walks, the route through the house, the story and today's tour times in hand. More visitors find the café, the shop and the guided tours, and the route spreads them over the house and the grounds.

Heritage organisations that run many sites

National and regional bodies that manage a portfolio of castles and historic houses

CastleBooqi for heritage organisations that run many sites

We think every visitor should get the full story of each site, and see the other monuments in your network.

What changes. One format for all your sites, each with its own map, route and story, the other monuments of the network on every one, and one BooqiConnect behind it.

Already have your own digital platform? Good. Most visitors never download anything for one visit. The CastleBooqi is in their hand the moment they arrive, and its QR code can open BooqiConnect or your own site.

CastleBooqi

Every room and every story, in the visitor's pocket.

Visitors who find every room and every story: one CastleBooqi, printed in their hand and digital on their phone.

One hybrid solution

What a CastleBooqi does for your estate

  1. 1Visitor experience
  2. 2Upselling
  3. 3Visitor flow & partnership
Three pillars, measured

A better visit, more spend and visitors across the estate.

  1. 1Visitor experienceScans and what visitors open, per day and per language.
  2. 2UpsellingWhere you use vouchers, every one back at the till is a sale you can count.
  3. 3Visitor flow & partnershipVisitors per day, and clicks to the programme and your partners.
Pillar 2 · Upselling

Show your CastleBooqi

Show this code at the counter, or show your CastleBooqi.

Pillar 1 · Visitor experience

One scan into BooqiConnect.

Scan the QR for BooqiConnect on your phone: the stories behind the highlights and what is on today.

Pillar 3 · Visitor flow

Explore the estate

Visitors spread over the house, the estate and the day.

Pillar 2 · Upselling

Your vouchers

The café and the shop on the CastleBooqi, and the next guided tour and the season pass one tap away in BooqiConnect.

Pillar 3 · Partnership

Stay connected

Stay close to the castle: the events calendar, the season pass and the other monuments in our network.

Stay connectedHow was your visit?Your link, always up to date.★★★★★
What is onThe events calendarConcerts, talks and tours.
Season passVisit all seasonToday's ticket counts towards it.
NearbyThe other monumentsIn our network, with the way there.

Upselling

How many of your visitors reach the café and the shop?

The CastleBooqi sends them to the café, the shop, a guided tour or today's event while they are in the mood for it, and to a season pass that today's ticket counts towards. Vouchers are an option, on paper and in BooqiConnect.

How you measure it. Where you use vouchers, every one that comes back at the till is a sale you can count. Work out what that is worth for your estate below.

See it in the day
The unfolded CastleBooqi with printed vouchers, and the same offers in BooqiConnect on a phone

What a CastleBooqi brings in

Fill in your own numbers: how many visitors you welcome, how many visit the café or the shop, take a guided tour or buy a season pass, and what they spend.

€ 120,000spent with vouchers a year, before discount

Visitors x share that buys something extra x average spend. The numbers in the boxes are a starting point, not a result: fill in your own. We put your cost per visitor next to it, from your own quote.

Ask for your ROI calculation
Part 3 · Make it yours

How it fits

Fits how you already work.

  • Visitors scan the QR code and BooqiConnect opens in their browser.
  • Works alongside your ticketing, your website and your booking system.
  • We design and host it in your identity, in every language.
  • One object replaces the loose estate map, the tour times and the handouts at the ticket office.

Built to trust

Trusted and hosted.

  • Designed for castles like yours, in their own identity.
  • We design and host it. You change it yourself any time, or we do it for you.
  • A dedicated account manager, from first draft to go-live.

How it works

From your content to live in 2 to 3 weeks.

You send what you already have, such as your estate map, opening times and photos.

  1. 1Send us what you have

    Your logo, your colours, your highlights. We do not ask you to write anything new.

  2. 2We design it

    We draw the estate map and the floor plan, or work from the map you already have. The CastleBooqi and BooqiConnect are designed together, so everything matches.

  3. 3You look it over

    Two rounds of changes. Then we make, fold and deliver the CastleBooqi, and BooqiConnect goes live at the same time.

  4. 4Live in 2 to 3 weeks

    After that you change BooqiConnect yourself any time, or we do it for you. The CastleBooqi never has to change for it.

Good to know

Frequently asked questions.

Who is CastleBooqi for?

Castles, stately homes, palaces and estates open to visitors, large and small, and heritage organisations and networks of monuments that run many sites.

Is my castle a good fit?

It works for castles and estates with ticketed visitors, from a castle with one route through the rooms to a large estate with gardens and walks, and for heritage organisations that run several sites.

How does a hybrid visitor solution compare to a paper castle map?

A paper map is thrown away and has to be redone every season. Visitors keep the CastleBooqi, and its QR code opens BooqiConnect, which you change yourself any time, or we do it for you, in every language, so the CastleBooqi stays the same when the programme changes. No app needed.

Can a heritage organisation use it for all its sites?

Yes. One format for all your sites, each with its own map and story, and one digital platform behind it.

Do visitors need to install anything?

No. The QR code opens in the browser that is already on the phone. No app, no download, no account.

What if the programme changes?

Send us the change and we put it live. The CastleBooqi in the visitor's pocket keeps working, because the QR points at the same place.

Who draws the estate map?

We can, or we use the estate map you already have. Several castles send their own map or artwork; we fit it to the CastleBooqi and to BooqiConnect, so both show the same. We also draw floor plans with the route through the rooms.

Does it work outside, in the gardens?

Yes. The map covers the castle and the grounds, and BooqiConnect works anywhere the phone has signal.

Which languages?

As many as your visitors speak. The CastleBooqi can come in a version per language, and in BooqiConnect the visitor picks one and everything switches with it.

What does it cost?

That depends on the fold, the size and the number of CastleBooqis. Ask for a sample with your own castle on it and we'll price your case with it.

How do visitors get their CastleBooqi?

At the ticket office with their ticket, or from a display at the entrance, so visitors with an online ticket find one too.

Can it change with the seasons?

Yes. Some castles order a new version for each season, with that season's programme and tour times, and BooqiConnect shows what changes in between.

  • Opens in the browser
  • Your estate map, or drawn by us
  • In every language your visitors speak

Pricing

What it costs, and what it brings in.

The price depends on how many CastleBooqis you need: the more you order, the lower the price per CastleBooqi. Put that next to what the café, the shop, the tours and the season pass bring in, and you have your return. We work it out with your own numbers and your own quote.

The CastleBooqiYour estate map, your highlights and your offers, in their hand.
BooqiConnectOne scan opens a BooqiConnect that is 100% yours.
Every language, castle assistantInteractive estate map, what is on, offers and instant answers.
Design, hosting & updatesDesigned in your identity and hosted by us. Change it yourself any time, or we do it for you.
Dedicated account managerGuiding you from first draft to go-live and beyond.
Live scan dashboardSee how many visitors scan and what they open.
Ask for your ROI calculation

Get started

A closed CastleBooqi, pocket-sized

Put a CastleBooqi at your ticket office.

Hard to judge on a screen. Ask for a sample with your own estate map on it, and see what it does in a hand.

  1. Ask for your free sample
  2. We design it in three working days
  3. Live in two to three weeks
Request a branded sampleTalk to us
FreeNo obligationYour branding and estate mapYours to keep either way